Accessories segment sales of Puma worldwide from 1993 to 2018

Sales of Puma accessories continued on an upward trajectory and amounted to 776.1 million euros in 2018. Higher sales of socks and bodywear were one reason for the 56.2 million euros increase in the product segment between 2017 and 2018.

Analyzing Puma’s three product segments

Accessories sales accounted for a 16.7 percent share of Puma's consolidated sales in 2018 – the segment’s lowest proportion of sales since 2012. The shrinking share was mainly due to a significant rise of 246 million euros in Puma's apparel sales between 2017 and 2018. The company’s footwear sales have increased by around 900 million euros since 2014 and exceeded two billion euros for the first time in 2018. Puma’s footwear segment now accounts for 47 percent of overall sales, which is the largest share of the company’s three product segments.

Modern sports bras having positive impact

Puma’s bodywear selection includes products such as boxer shorts, trunks, and sports bras. The sports bra market had a shipment value of around 6.5 billion U.S. dollars worldwide in 2017, but this was forecast to exceed 21 billion U.S. dollars by 2024. The substantial increase in value is partly due to changing consumer trends, with a growing interest in wellbeing leading to increased participation in physical activities. Sports bras – so often uncomfortable and ill-fitting – are now designed for high-performance and manufactured using breathable fabrics that provide everyday comfort and support.

Puma's accessories segment sales worldwide from 1993 to 2018

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Source

Release date

February 2019

Region

Worldwide

Survey time period

1993 to 2018

Supplementary notes

Figures for earlier years are taken from Puma's former Group Management Reports.

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