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Accessories segment sales of Puma worldwide from 1993 to 2019

Sales of Puma accessories continued on an upward trajectory and amounted to 881.1 million euros in 2019. Higher sales of socks and bodywear were likely to have contributed to the 105 million euros increase between 2018 and 2019.

Analyzing Puma’s three product segments

Accessories sales accounted for a 16 percent share of Puma's consolidated sales in 2019. The accessories segment sales share is restricted due to significant increases in apparel and footwear sales for the company. Apparel sales increased by 381.2 million euros between 2018 and 2019. The company’s footwear sales increased by around 368 million euros in that period and exceeded two billion euros for the first time ever in 2018. Puma’s footwear segment now accounts for 46 percent of overall sales, which is the largest share of the company’s three product segments.

Modern sports bras having positive impact

Puma’s bodywear selection includes products such as boxer shorts, trunks, and sports bras. The sports bra market had a shipment value of around 6.5 billion U.S. dollars worldwide in 2017, but this was forecast to exceed 21 billion U.S. dollars by 2024. The substantial increase in value is partly due to changing consumer trends, with a growing interest in wellbeing leading to increased participation in physical activities. Sports bras – so often uncomfortable and ill-fitting – are now designed for high-performance and manufactured using breathable fabrics that provide everyday comfort and support.

Puma's accessories segment sales worldwide from 1993 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

1993 to 2019

Supplementary notes

Figures prior to 2018 were taken from previous editions of the publication.

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Statistics on "Puma"

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