Spirits market in Canada - statistics & facts

Spirits have been enjoying a renaissance in Canada just as they have south of the border in the United States. While beer consumption has been declining, spirits have been gaining a greater following from consumers. Canadian whiskey is a standout in the industry, accounting for a large portion of sales within Canada and the vast majority of spirits exports from the country. The Canadian spirits industry generated a revenue of over nine billion U.S. dollars in 2022.

Industry landscape

While the dollar sales of spirits produced in Canada remained flat until 2020, the sales of imported spirits have been steadily increasing since 2011, with the total sales of spirits reaching nearly seven billion Canadian dollars in fiscal year 2022. Since 2020, Canadian spirits products have grown by over eight percent but during the same period they were outpaced by imported spirits at almost double the rate. There were over 200 distilleries throughout Canada in 2021, with Quebec home to the most. Approximately 298 million Canadian dollars of whisky was exported from Canada in 2022, a modest increase over the previous year. Whisky imports, in comparison, grew be a substantial 22 percent in the same year.

Liquor consumption

On the whole, about 2.6 standard drinks (17ml of pure alcohol per drink) of spirits were sold per person per week in Canada in 2022. The Northern Territories were significantly ahead of the national average at 6.8 drinks per week. Whisky and vodka each accounted for about a quarter of spirits sales in Canada. One of either segment was the most popular drink in each province and territory except for Newfoundland and Labrador, and Nova Scotia, where rum was preferred, and Quebec where liqueurs were the top choice.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Sep 26, 2023

Key insights

Revenue of the Canadian spirits market
9.3bn USD
Total worldwide spirits sales volume
2.2bn 9-liter cases
Revenue of the U.S. spirits market
79.63bn USD
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Editor’s Picks Current statistics on this topic

Spirits dollar sales in Canada from FY 2011 to FY 2022 (in billion Canadian dollars)

Spirits

Spirits dollar sales in Canada FY 2011-FY 2022

Number of distilleries in Canada as of December 2022, by region

Spirits

Number of distilleries in Canada by region 2022

Market share of spirits in Canada in 2021/2022, by category and region

Spirits

Share of sales of spirits in Canada 2021/2022, by type and region

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