Spirits Market in Canada - Statistics & Facts

Spirits, otherwise known as liquor or hard alcohol, are a type of distilled beverage which contains a minimum 20 percent alcohol content. Typically termed as alcohol by volume, the higher the alcohol content the harder or stronger the liquor. Different spirits are composed of different fermented products. Gin, for example, is produced from juniper berries, while tequila is made from blue algae. Other spirits include vodka, rum, whisky, brandy, schnapps and more. The most commonly produced spirit in Canada is whisky.

While the sales of spirits produced in Canada has remained consistent since 2011, the sales of imported spirits has increased by around 940 million Canadian dollars during that time, with the total sales of spirits generating approximately 5.49 billion Canadian dollars in fiscal year 2018. There were 106 distilleries throughout Canada in 2018, with the majority located in Ontario. Approximately 293.7 million Canadian dollars of whisky was exported from Canada in 2018, exceeding whisky imports by more than 70 million Canadian dollars that year.

The value of the spirits industry is forecasted to be worth 6.61 billion Canadian dollars in 2019, and the market volume is forecasted to reach 175.5 million liters in the same year. Vodka and rum were the two leading types of spirits among Canadian consumers. In 2018, Canadians consumed around 4.6 million 9-liter cases of vodka. The majority of Canadian adults drink liquor quite sparingly or not at all. According to a 2019 survey, 23.4 percent of respondents never drink spirits, and just under 20 percent drink spirits only on special occasions.

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Spirits market in Canada

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