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Spirits market in Canada - statistics & facts

Spirits, otherwise known as liquor or hard alcohol, are a type of distilled beverage which contains a minimum 20 percent alcohol content. Typically termed as alcohol by volume, the higher the alcohol content the harder or stronger the liquor. Different spirits are composed of different fermented products. Gin, for example, is produced using juniper berries, while tequila is made from blue agave. Other spirits include vodka, rum, whisky, brandy, schnapps and more. The most commonly produced spirit in Canada is whisky.

Industry landscape

While the dollar sales of spirits produced in Canada remained flat until 2020, the sales of imported spirits has increased by over one billion Canadian dollars since 2011, with the total sales of spirits reaching nearly 6.5 billion Canadian dollars in fiscal year 2021. There were nearly 200 distilleries throughout Canada in 2021, with the majority located in Ontario. Approximately 295 million Canadian dollars of whisky was exported from Canada in 2021, exceeding whisky imports by roughly five million Canadian dollars that year.

Liquor consumption

On the whole, about 2.6 standard drinks (17ml of pure alcohol per drink) of spirits were sold per person per week in Canada in 2021. The Northern Territories were significantly ahead of the national average at 7.9 drinks per week. Vodka was the leading type of strong alcohol among Canadian consumers, as over 20 percent of Canadians stated that it was their favorite spirit. Rum and whisky ranked second and third, respectively, within the same period.

Interesting statistics

In the following 5 chapters, you will quickly find the 46 most important statistics relating to "Spirits market in Canada".

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