Spirits Market in Canada - Statistics & Facts

Spirits, otherwise known as liquor or hard alcohol, are a type of distilled beverage which contains a minimum 20 percent alcohol content. Typically termed as alcohol by volume, the higher the alcohol content the harder or stronger the liquor. Different spirits are composed of different fermented products. Gin, for example, is produced from juniper berries, while tequila is made from blue algae. Other spirits include vodka, rum, whisky, brandy, schnapps and more. The most commonly produced spirit in Canada is whisky.

While the sales of spirits produced in Canada has remained consistent since 2010, the sales of imported spirits has increased by around 450 million Canadian dollars during that time, with the total sales of spirits generating approximately 5.26 billion Canadian dollars in fiscal year 2016/17. There were 112 distilleries throughout Canada in 2016, with the majority located in British Columbia. Approximately 281 million Canadian dollars of whisky was exported from Canada in 2017, exceeding whisky imports by more than 70 million Canadian dollars that year.

The value of the spirits industry is forecasted to be worth 6.61 billion Canadian dollars in 2019, and the market volume is forecasted to reach 175.5 million liters in the same year. Vodka and whisky were the most popular spirits in Canada, accounting for a combined 57 percent share of spirits consumed in 2015. Among Millennial consumers, 20 percent claimed they only drink spirits on special occasions, while eight percent drink spirits a few times a week.

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