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Spirits market worldwide - statistics & facts

A spirit is an alcoholic beverage that is distilled rather than fermented. Distilled spirits tend to have a high average percentage of alcohol by volume that can range from about 20% to as much as 90% ABV. To create a spirit, raw ingredients, such as fruit, potatoes, and cereals, are used during the distillation process. Common examples of distilled alcoholic drinks include whiskey, gin, and vodka. By 2025, the size of the global alcoholic beverage market is projected to reach about two trillion U.S. dollars. The spirits market will account for about a third of the overall market.

Market landscape

In 2022, China generated nearly 157 billion U.S. dollars in spirit revenue, making it the leading country in the global spirits market that year. At about 80 billion U.S. dollars, the United States ranked second. The United Kingdom was the world’s leading spirits exporter in 2021. Roughly 7.7 billion U.S. dollars’ worth of spirits was exported to other countries across the globe. The most popular spirits brand, in terms of sales volume was Jinro, a brand of soju owned by HiteJinro, with sales standing at 94.5 million 9-liter cases in 2021.

Consumption

Consumption of spirits rebounded slight in 2021, as it did for all categories of alcoholic beverages, although rebound in this case means no growth instead of shrinking. It is not until 2023 that growth is expected to turn positive again at 4.4 percent.. With volume sales exceeding 766 million 9-liter cases, ready to drink spirits were by far the most popular type of distilled alcoholic beverages in the world in 2021. In terms of global per-capita volume sales, Japan led the list with consumers purchasing an average of 24.4 liters of spirits.

Interesting statistics

In the following 4 chapters, you will quickly find the 40 most important statistics relating to "Spirits market worldwide".

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