Spirits market worldwide - statistics & facts

A spirit is an alcoholic beverage that is distilled rather than fermented. Distilled spirits tend to have a high average percentage of alcohol by volume that can range from about 20% to as much as 90% ABV. To create a spirit, raw ingredients, such as fruit, potatoes, and cereals, are used during the distillation process. Common examples of distilled alcoholic drinks include whiskey, gin, and vodka. By 2023, the size ofthe global alcoholic beverage market is projected to reach about 1.7 trillion U.S. dollars.

Spirits trade

In 2018, China generated over 130 billion U.S. dollars in spirit revenue, making it the leading country on the global spirits market that year. At about 80 billion U.S. dollars, the United States ranked second. In terms of global per-capita volume sales, all three Baltic states led the list. Specifically, Estonia stood in first place: the average consumer in Estonia purchased nearly 20 liters’ worth of spirits in 2018. The United Kingdom was the world’s leading spirits exporter: in 2018, roughly eight billion U.S. dollars’ worth of spirits was exported to other countries across the globe.


With volume sales nearing 400 million 9-liter cases, whiskey and white spirits were by far the most popular types of distilled alcoholic beverages in the world in 2018. Some of the beverage types that experienced considerable consumption growth that year included gin and whiskey. Vodka consumption, on the other hand, went down by almost three percent.

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Spirits market worldwide

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