Spending strategies luxury consumers are disposed to adopt in Russia 2018

The survey by McKinsey revealed that nearly one half of luxury consumers across Russia were disposed to change their spending behavior in 2018. Of them, 10 percent had plans of decreasing their luxury spending altogether, whereas 14 percent seemed to be prone to spend more in this segment. One quarter of the Russian luxury shoppers aimed to restructure their spending in 2018.

Luxury consumers’ expectations of their spending changes in Russia in 2018*, by strategy

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Release date

June 2018



Survey time period


Number of respondents

Over 1,000

Special properties

Farfetch customers

Method of interview

Online survey

Supplementary notes

* The original question was worded in the following way: "In the next 12 months do you plan to change anything in your approach towards luxury purchase?"

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Statistics on "Apparel market in Russia"

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