Fragrances or perfumes are a mixture of fragrant essential oils or aroma compounds that are used to give a smell to certain products. In this instance, the fragrance market is used to give a smell to the human body. The word originates from the the Latin pronunciation, 'perfumare' which means 'to smoke through'.
This is a lucrative industry that has many internationally successful niche brands. There are many countries within Europe that are famous for their fragrances, such as France and Italy. However, the practice of perfumery dates back centuries to countries from all over the world, such as India and the Middle East, where there are many spices and essentials oils.
Russia is a country showing signs of growth within this industry with the amount of stores increasing year-on-year. In 2008, there were only 2110 perfumery or cosmetic chain stores, and in 2014 this number quadrupled to 9350. The most popular fragrance companies in Russia are LVMH Moet Hennessy Louis Vuitton SA, which is a French multinational luxury goods conglomerate founded with the champagne company Moet & Chandon and the cognac manufacturer Hennessy. This is one of the world’s leading prestige fragrance companies.
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