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Shopping channel preference for luxury goods purchases in Europe Q3 2018 - Q3 2021

Published by
Tugba Sabanoglu,
Dec 8, 2021
In the first half of 2021, European luxury shoppers in France, Germany, Switzerland and the United Kingdom (UK) preferred online purchasing channels such as laptops, mobile devices or tablets for their luxury brand or service purchases. In the most recently reported quarter (Q3 2021), more consumers opted for physical shopping for luxury brands and services, at about 71 percent.

Shopping channel preference for luxury brand and service purchases in Europe from 3rd quarter 2018 to 3rd quarter 2021

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Source

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Release date

October 2021

Region

Europe

Survey time period

Q3 2018 to Q3 2021

Number of respondents

142*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

* Respondents were from France, Germany, Switzerland, and the United Kingdom.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

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