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Consumption of ice cream from the frozen food section in Germany 2020

Published by Evgenia Koptyug, Aug 7, 2020

This statistic shows the results of a survey on the consumption of ice cream from the frozen food section from 2016 to 2020. In 2020, there were around 12.99 million people from the German-speaking population who had bought ice cream from the frozen food section within the last 14 days.
The Allensbacher Markt- und Werbeträgeranalyse, abbreviated to AWA, uses a broad statistical basis to determine attitudes, consumption habits and media usage of the population in Germany.

Number of people in Germany who bought ice cream from the frozen food section within the last 14 days from 2016 to 2020 (in millions)

	Persons in millions
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Release date

July 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older with private or main residence in the Federal Republic of Germany.

Information on the sample:
2015: 25,140 respondents, projected base of 69.24 million persons
2016: 23,854 respondents, projected base of 69.56 million persons
2017: 23,356 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 23,318 respondents, projected base of 70.60 million persons

Further information on the methodology can be found here.

The question for the survey was worded in the following manner: "Could you please take a look at this list of groceries and other things and list all of the things that you have bought within the last 14 days? - Ice cream from the frozen food section."
(Original question in German: "Könnten Sie bitte diese Liste mit Lebensmitteln und anderem einmal durchsehen und mir alles nennen, was Sie in den letzten 14 Tagen persönlich gekauft haben? - Speiseeis aus der Tiefkühltheke").