The most consumed fresh dairy product among the German population by far was milk - not surprising when considering the popularity of selected hot beverages which may include dairy additions, to name just one example. In recent years, per capita consumption levels fluctuated between whole milk and semi-skimmed milk. Other popular regulars for German dairy consumers were butter and cheese. Additionally, rising consumption levels have been recorded for soy milk products.
Fruit yoghurt, long-life and fresh milk were consistently the leading dairy products German consumers relied on, which also reflected breakfast and snack trends where dairy produce is concerned. On a daily basis, German women consumed more milk and dairy then men. Women also purchased organic dairy products more often, though the difference in frequency wasn’t significant.