According to a survey in South Korea in 2020, Netflix was by far the most popular paid video streaming service among Millennials and Gen Z in South Korea with 73.7 brand power index (BPI) points. In particular, respondents showed overwhelmingly high brand loyalty for Netflix. The second most popular service was YouTube Premium with 43.5 points, then the Korean service WATCHA with 20.8 points.
Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020
Characteristic
MZ-BPI points*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Univ Tomorrow. (October 30, 2020). Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. "Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. (2020). Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. "Most Popular Paid Video Streaming Apps among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow, Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/ (last visited September 01, 2024)
Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/