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U.S. unit sales share of kids' merchandise products in 2018, by licensing type

Published by
D. Tighe,
Jun 30, 2021
As of the fourth quarter of 2018, 29 percent of products purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.

Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*

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Release date

May 2019

Region

United States

Survey time period

October to December 2018

Supplementary notes

*Based on sales of products in 17 consumer segments for children up to the age of 14.

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Statistics on " Toy industry in the United Kingdom (UK) "

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Statistics on Toy industry in the United Kingdom (UK)

Overview

4

Toy manufacturing

5

Toy retail

5

Trade

6

Consumer spending

6

Popular children's toy brands

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