Clothing market: Top brands amongst U.S. teens 2019

Nike was by far the most popular brand of clothing amongst teenagers in the United States, according to survey results from Fall 2019. In that time period, some 23 percent of American teens preferred to buy and wear Nike clothes.

Top Spending Categories for Teenagers

In addition to attending high school or college, many American teenagers take on part-time jobs such as waiting tables, babysitting, or mowing lawns in order to earn a little spending money. When it comes to what U.S. teenagers tend to spend money on, food and clothing were tied for the leading product categories, at 20 percent of total expenditure each, as of 2018.

Most Popular Sportswear Brands in the U.S.

Teenagers are far from the only demographic that strongly prefers Nike. According to a 2018 survey of American consumers who recently purchased sports clothing, Nike was the leading sportswear brand in the United States in terms of consumer preference. Some 27 percent of respondents indicated that Nike was their favorite brand of sportswear. The second most popular sportswear brand in the United States was Under Armour, with 14 percent.

Top clothing brands amongst teenagers in the United States as of Fall 2019

Share of respondents
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Release date

October 2019


United States

Survey time period

Fall 2019

Number of respondents

9,500 respondents

Special properties

Average age - 15.8

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Statistics on "Teenagers in the U.S.: Teenagers & the Economy"

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