Licensing share of kids' merchandise unit sales U.S. 2018, by product category

Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*

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Release date

May 2019

Region

United States

Survey time period

October to December 2018

Supplementary notes

*Based on sales of products in 17 consumer segments for children up to the age of 14.

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