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Changes to U.S. shopping behavior if a nearby store closes down 2019, by generation

Published by
D. Tighe,
Nov 27, 2020
In 2019, 60 percent of millennial consumers in the United States stated that they would continue to buy from the same retailer if that retailer had closed a store near to where they lived. The remaining 40 percent of Millennials would switch to another retailer. In contrast, 55 percent of baby boomers would continue to buy from the same retailer in such a situation.

Effect of a nearby retail store closure on shopping behavior in the United States in 2019, by generation

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Release date

March 2019

Region

United States

Survey time period

February 7 to 10, 2019

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

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U.S. Gen Z & millennials: consumer goods and shopping behaviorU.S. consumers: Online Grocery ShoppingFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorCoronavirus (COVID-19): impact on the retail landscape in the U.S.
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