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Influencing factors to try Korean skincare products among South Korean men 2021

Published by
Nina Jobst,
Oct 11, 2022
According to a survey conducted by Rakuten Insight on South Korean beauty products, around 55 percent of male respondents in South Korea stated that positive reviews from their family and friends would influence them to try a Korean skincare product.

Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021

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Source

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In cooperation with
Rakuten Insight
Release date

October 2021

Region

South Korea

Survey time period

July 8 to 30, 2021

Number of respondents

3,396 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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