Perception on beauty care amid the COVID-19 pandemic South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted in South Korea in 2020, around 62 percent of the respondents answered that constant skin care at home is needed for their beauty care during the COVID-19 pandemic. Also, more than half of the respondents showed increased interest in skincare over makeup.

Change in perception on beauty care due to coronavirus (COVID-19) in South Korea as of September 2020

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Release date

October 2020

Region

South Korea

Survey time period

September 10 to 13, 2020

Number of respondents

3,565 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were acceptable.

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Skin care market in South KoreaCosmetics market in South Korea K-pop and the Big 4 entertainment agencies in South KoreaPopularity of South Korean beauty products worldwideApparel industry in South Korea
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