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ROE in the media and advertising sector in Europe 2020, by industry

In Western Europe, the average return on equity (ROE) in the media and advertising sector was 12.1 percent. As of January 2020, companies in the software (entertainment) industry in Western Europe saw average returns on equity of approximately 26.34 percent, as compared to cable TV firms which saw ROE of less than one percent.

Return on equity is an important measure of a company's profitability. ROE is calculated by taking the amount of net income returned as a percentage of the shareholders equity. Return on equity looks at how well a company’s management is using its assets to create profits.

Average return on equity (ROE) in the media and advertising sector in Western Europe 2020, by industry

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Release date

January 2020



Survey time period

January 2020

Number of respondents


Supplementary notes

Western Europe.
* all companies. media and advertising= 402.

The source added the following information "Estimated by dividing the net income by the book value of equity. The source used cumulated values for both variables, for the sector, to estimate the sector ROE. If book value of equity is negative, this is not estimated. (For non-cash ROE, see Non-cash ROE)".

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Statistics on "Media usage in Europe"

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