For emerging markets globally, the average value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2021 was a multiple of approximately 18.3x. Companies operating in the Software (entertainment) industry saw the highest valuation multiple with EV/EBITDA valued at 28x.
Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2021, by industry
Values are as of January each year.
A total of 806 companies were included in the calculation for 2021.
Enterprise value = Market value of equity + Market value of debt - Cash. EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).
Emerging markets include; Anguilla, Antigua & Barbuda, Argentina, Azerbaijan, Bahamas, Bahrain, Bangladesh, Bermuda, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Cambodia, Cameroon, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Curaçao, Dominican Republic, Ecuador, Egypt, Estonia, Falkland Islands, Gabon, Ghana, Greenland, Hong Kong, India, Indonesia, Israel, Ivory Coast, Jamaica, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lithuania, Macau, Macedonia, Malawi, Malaysia, Mali, Marshall Islands, Mauritius, Mexico, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands Antilles, Niger, Nigeria, Oman, Pakistan, Palestinian Authority, Panama, Papua New Guinea, Peru, Philippines, Qatar, Romania, Russia, Saint Lucia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Sri Lanka, Sudan, Taiwan, Tanzania, Thailand, Togo, Trinidad & Tobago, Tunisia, Turks & Caicos Islands, Uganda, Ukraine, United Arab Emirates, Uruguay, Vietnam, Zambia, Zimbabwe.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Leonard N. Stern School of Business. (January 5, 2021). Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2021, by industry [Graph]. In Statista. Retrieved November 30, 2021, from https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. "Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2021, by industry." Chart. January 5, 2021. Statista. Accessed November 30, 2021. https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. (2021). Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2021, by industry. Statista. Statista Inc.. Accessed: November 30, 2021. https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. "Average Ev/Ebitda Multiples in The Media and Advertising Sector in Emerging Markets Worldwide from 2019 to 2021, by Industry." Statista, Statista Inc., 5 Jan 2021, https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business, Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2021, by industry Statista, https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/ (last visited November 30, 2021)
