Emerging markets: EV/EBITDA media and advertising 2022

For emerging markets globally, the average value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2022 was a multiple of approximately 24.5x. Companies operating in the Entertainment industry saw the highest valuation multiple with EV/EBITDA valued at 40x.

Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2022, by industry

Characteristic	Jan '19	Jan '20	Jan '21	Jan '22
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Release date

January 2022

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Region

Worldwide

Survey time period

2019 to 2022

Supplementary notes

Values are as of January each year.
A total of 661 companies were included in the calculation for 2022.

Enterprise value = Market value of equity + Market value of debt - Cash.
EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).

Emerging markets include; Anguilla, Antigua & Barbuda, Argentina, Azerbaijan, Bahamas, Bahrain, Bangladesh, Bermuda, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Cambodia, Cameroon, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Curaçao, Dominican Republic, Ecuador, Egypt, Estonia, Falkland Islands, Gabon, Ghana, Greenland, Hong Kong, India, Indonesia, Israel, Ivory Coast, Jamaica, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lithuania, Macau, Macedonia, Malawi, Malaysia, Mali, Marshall Islands, Mauritius, Mexico, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands Antilles, Niger, Nigeria, Oman, Pakistan, Palestinian Authority, Panama, Papua New Guinea, Peru, Philippines, Qatar, Romania, Russia, Saint Lucia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Sri Lanka, Sudan, Taiwan, Tanzania, Thailand, Togo, Trinidad & Tobago, Tunisia, Turks & Caicos Islands, Uganda, Ukraine, United Arab Emirates, Uruguay, Vietnam, Zambia, Zimbabwe.

Figures for years 2019 to 2021 were previously published by the source.

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