India’s advertising industry plays an important role, like in other world markets, in shaping sentiments towards products and services in the minds of its consumers. The brand recall for several companies over the decades has hung solely on the balance of their advertisements. From the “utterly, butterly delicious” Amul cartoon girl, to Vodafone’s Zoozoos, and being a Complan boy/girl, among numerous other tag lines that are synonymous with specific consumables, it comes as no surprise that the country has one of the most successful ad markets in the world.
Despite stiff competition from digitization, the print market ranked second in terms of revenues for advertising in the country – an unusual trend compared to most other countries. Even with one of the slowest growth rates, it was expected to retain an integral position for ads. This consistent development was probably due to low cover prices in the face of a struggling economy. This was probably also complemented by the continuing morning routine of reading newspapers along with the first cup of chai in many households.
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In the following 6 chapters, you will quickly find the 27 most important statistics relating to "Advertising industry in India".