Germany: revenue of the fitness market 2014-2019

Since 2014, the revenue of the fitness market in Germany has increased from roughly 4.7 billion to 5.51 billion euros. Germany has the highest revenue in Europe. Between 2018 and 2019, the revenue of the German fitness increased by 180 million euros, an increase of 3.4 percent. This rate of growth is significantly greater than the rate of in GDP growth across the entire German economy, which over this same period exhibited only 0.57 percent growth .

Cause

This growth is largely due to increased participation. The primary reason given for engaging in sport or physical activity in Germany is to improve health and fitness. Government initiatives and sporting events have given the industry a further boost, as have technological developments.

Demographic

Although participation in fitness activities has increased the frequency of participation is considerably higher among younger populations. As such applying appropriate marketing strategies to capture this younger audience is key for many businesses operating within the German fitness industry