Germany: revenue of the fitness market 2014-2019
Cause
This growth is largely due to increased participation. The primary reason given for engaging in sport or physical activity in Germany is to improve health and fitness. Government initiatives and sporting events have given the industry a further boost, as have technological developments.
Demographic
Although participation in fitness activities has increased the frequency of participation is considerably higher among younger populations. As such applying appropriate marketing strategies to capture this younger audience is key for many businesses operating within the German fitness industry