Factors considered when buying sunscreen in Italy 2022

Published by
Dominique Petruzzi,
Aug 16, 2023
According to the results of a recent survey on the factors taken into consideration when buying sunscreen, 59 percent of Italian consumers stated that they value high skin protection as the most important one. The second most important characteristic of such products are quick absorption and price, as indicated by 36 percent of the respondents.

Which of the following factors did Italians take into consideration when buying sunscreen in 2022?

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Release date

June 2022

Region

Italy

Survey time period

May 19 to 22, 2022

Number of respondents

621 respondents

Supplementary notes

The original question asked to respondents was "What are the five most important elements that guide your choice of sunscreen? Rank them in order of importance"
Details about the survey type and the age of respondents were not provided by the source.

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