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Cosmetic and personal care sales in Norway 2018, by product category

From 2010 to 2018, the Norwegian cosmetic market including skin care, sun care, hair care, decorative cosmetics, fragrances and hygiene products, had an increasing sales value. In 2018, the value was around 12.4 billion Norwegian kroner. During that year, skin care products made the highest sales value in the domestic cosmetic industry (3.2 billion Norwegian kroner), followed by hygiene care products (2.9 billion Norwegian kroner) and items from the category of hair care (2.5 billion Norwegian kroner).    

 Organic hygiene products

  In the category of hygiene products, there is a visible trend of buying especially organic products in Norway. As of 2018, organic hygiene products were sold in retail stores with a value of approximately 8.5 million Norwegian kroner.

Companies in the cosmetics industry

The Norwegian cosmetics industry is very competitive, with many operating companies. Among them, the domestic cosmetics and personal care chain Vita AS had the highest revenue, of nearly 1.2 billion Norwegian kroner as of April 2020. By comparison, the internationally known French company L’Oréal made a slightly lower revenue and ranked second.

Sales value of the cosmetic and personal care market in Norway in 2018, by product category

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Release date

October 2019



Survey time period


Supplementary notes

The figures show consumer sales, based on the KLF's (Norwegian Cosmetics Association) internal sales statistics and supplemented with actual and estimated information about the rest of the market (i.e. the sales that bypass KLFs member firms), as well as adjusted for indices of trade. Duty free and internet sales from foreign players are not included. The figures include VAT.

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Statistics on "Cosmetics and personal care industry in Norway"

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