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Brazil: online shopping penetration 2017-2020

Approximately 39 percent of internet users surveyed in Brazil between October 2019 and March 2020 said they had bought products and/or services online in the 12 months leading up to the survey. This is five percentage points higher than the penetration rate recorded a year earlier. Brazil's e-commerce sales revenue has been forecast to amount to 29.4 billion U.S. dollars in 2020.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2020

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Sources

Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

(varies)

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Figures preceding 2020 were retrieved from earlier releases.

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