Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 80 percent of individuals in 2008 to a share of 60 percent as of 2018. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 32.3 percent in 2017. Commercial channels TV 2 (18.9 percent) and TVNORGE (6.6 percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that over half of them stated to consume these online media on a daily basis in 2018. In 2010, the share of respondents watching movies, TV and videos online was only 28 percent.
A similar development can be seen regarding online newspaper consumption; the share of individuals who read newspapers on the internet on an average day in Norway grew from 35 percent in 2008 to more than 50 percent as of 2018. By contrast, there was a decrease from more than two thirds of the population reading print newspapers daily in 2008 to 30 percent in 2018. The decline of consuming this print medium can be best observed in younger age groups. While more than 40 percent of 9 to 15-year-olds stated to read newspapers on an average day in 2008, the share amounted to only eight percent in 2018. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 67 percent that year.
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In the following 7 chapters, you will quickly find the 51 most important statistics relating to "Media usage in Norway".