Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 83 percent of individuals in 2006 to a share of 67 percent as of 2016. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 30.7 percent. Commercial channels TV 2 (18.3 percent) and TVNORGE (7.1 percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that nearly half of them stated to consume these online media on a daily basis in 2015. In 2007, the share of respondents watching movies, TV and videos online was 13 percent.
A similar development can be seen regarding online newspaper consumption; the share of individuals who have read newspapers on the internet on an average day in Norway grew from 31 percent in 2006 to more than 50 percent as of 2016. By contrast, there was a decrease from more than two thirds of the population reading print newspapers daily in 2006 to 39 percent in 2016. The decline of consuming this print medium can be best observed in younger age groups. While more than a half of 9 to 15-year-olds stated to have read newspapers on an average day in 2006, the share amounted to only 15 percent in 2016. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 73 percent that year, up from 71 percent recorded in 2015.
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