Media usage in Norway - statistics & facts

According to a survey conducted by Statistics Norway, the most popular medium in Norway is the internet. 90 percent of the Norwegian population used it on an average day as of 2019. In comparison, ten years earlier, the share of individuals using the internet amounted to 73 percent. Internet coverage was highest in the Oslo/Akershus, as well as Agder/Rogaland region (99 percent each) in 2018, followed by Western Norway, Eastern Norway, as well as Trøndelag, with a penetration rate of 98 percent each.

Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 80 percent of individuals in 2009 to a share of 48 percent as of 2019. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 32 percent in 2019. Commercial channels TV 2 (19 percent) and TVNORGE (six percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that nearly two thirds of them stated to consume these online media on a daily basis in 2019. In 2010, the share of respondents watching movies, TV and videos online was only 28 percent.

A similar development can be seen regarding online newspaper consumption; the share of individuals who read newspapers on the internet on an average day in Norway grew from 40 percent in 2009 to more than 50 percent as of 2019. By contrast, there was a decrease from 65 percent of the population reading print newspapers daily in 2009 to less than 30 percent in 2019. The decline of consuming this print medium can be best observed in younger age groups. While almost 40 percent of 9 to 15-year-olds stated to read newspapers on an average day in 2009, the share amounted to only seven percent in 2019. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 69 percent that year.

Since Norway is the first country in the world to switch off FM radio during 2017, digital radio is becoming increasingly popular. According to Digitalradio Norge, the share of individuals who had access to digital audio broadcasting amounted to 83 percent in the first quarter of 2018. In the first quarter of 2013, not even a third of the Norwegian population accessed DAB radio. The estimated number of digital radio devices increased as well, from approximately 3.3 million in the first quarter of 2016 to over 5.6 million as of the first quarter of 2018. In general, the average daily time spent listening to the radio in Norway slightly decreased in recent years, reaching 65 minutes per day in 2019.

Key figures

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Online media

Television & video

Audio media

Print media

Gaming

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Media usage in Norway

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Media usage in Norway - statistics & facts

According to a survey conducted by Statistics Norway, the most popular medium in Norway is the internet. 90 percent of the Norwegian population used it on an average day as of 2019. In comparison, ten years earlier, the share of individuals using the internet amounted to 73 percent. Internet coverage was highest in the Oslo/Akershus, as well as Agder/Rogaland region (99 percent each) in 2018, followed by Western Norway, Eastern Norway, as well as Trøndelag, with a penetration rate of 98 percent each.

Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 80 percent of individuals in 2009 to a share of 48 percent as of 2019. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 32 percent in 2019. Commercial channels TV 2 (19 percent) and TVNORGE (six percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that nearly two thirds of them stated to consume these online media on a daily basis in 2019. In 2010, the share of respondents watching movies, TV and videos online was only 28 percent.

A similar development can be seen regarding online newspaper consumption; the share of individuals who read newspapers on the internet on an average day in Norway grew from 40 percent in 2009 to more than 50 percent as of 2019. By contrast, there was a decrease from 65 percent of the population reading print newspapers daily in 2009 to less than 30 percent in 2019. The decline of consuming this print medium can be best observed in younger age groups. While almost 40 percent of 9 to 15-year-olds stated to read newspapers on an average day in 2009, the share amounted to only seven percent in 2019. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 69 percent that year.

Since Norway is the first country in the world to switch off FM radio during 2017, digital radio is becoming increasingly popular. According to Digitalradio Norge, the share of individuals who had access to digital audio broadcasting amounted to 83 percent in the first quarter of 2018. In the first quarter of 2013, not even a third of the Norwegian population accessed DAB radio. The estimated number of digital radio devices increased as well, from approximately 3.3 million in the first quarter of 2016 to over 5.6 million as of the first quarter of 2018. In general, the average daily time spent listening to the radio in Norway slightly decreased in recent years, reaching 65 minutes per day in 2019.

Interesting statistics

In the following 7 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Media usage in Norway".

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