Media usage in Norway - Statistics & Facts

According to a survey conducted by Statistics Norway, the most popular medium in Norway is the internet. 89 percent of the Norwegian population has used it on an average day as of 2016. In comparison, ten years earlier, the share of individuals using the internet amounted to 60 percent. Internet coverage was highest in the Trøndelag region (99 percent) in 2016, followed by Western Norway, Eastern Norway, as well as Oslo and Akershus, with a penetration rate of 97 percent each.

Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 83 percent of individuals in 2006 to a share of 67 percent as of 2016. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 30.7 percent. Commercial channels TV 2 (18.3 percent) and TVNORGE (7.1 percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that nearly half of them stated to consume these online media on a daily basis in 2015. In 2007, the share of respondents watching movies, TV and videos online was 13 percent.

A similar development can be seen regarding online newspaper consumption; the share of individuals who have read newspapers on the internet on an average day in Norway grew from 31 percent in 2006 to more than 50 percent as of 2016. By contrast, there was a decrease from more than two thirds of the population reading print newspapers daily in 2006 to 39 percent in 2016. The decline of consuming this print medium can be best observed in younger age groups. While more than a half of 9 to 15-year-olds stated to have read newspapers on an average day in 2006, the share amounted to only 15 percent in 2016. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 73 percent that year, up from 71 percent recorded in 2015.

Since Norway is the first country in the world to switch off FM radio during 2017, digital radio is becoming increasingly popular. According to Digitalradio Norge, the share of individuals who had access to digital audio broadcasting amounted to 78 percent in June 2017. In the third quarter of 2013, roughly one third of the Norwegian population accessed DAB radio. The estimated number of digital radio devices increased as well, from approximately 850,000 in the fourth quarter of 2012 to 4 million as of the beginning of 2017. In general, the average daily time spent listening to the radio in Norway remained stable in recent years, reaching 83 minutes per day in 2016.

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