Media usage in Norway - Statistics & Facts

According to a survey conducted by Statistics Norway, the most popular medium in Norway is the internet. 91 percent of the Norwegian population used it on an average day as of 2018. In comparison, ten years earlier, the share of individuals using the internet amounted to 71 percent. Internet coverage was highest in the Oslo/Akershus, as well as Agder/Rogaland region (99 percent each) in 2018, followed by Western Norway, Eastern Norway, as well as Trøndelag, with a penetration rate of 98 percent each.

Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 80 percent of individuals in 2008 to a share of 60 percent as of 2018. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 32.3 percent in 2017. Commercial channels TV 2 (18.9 percent) and TVNORGE (6.6 percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that over half of them stated to consume these online media on a daily basis in 2018. In 2010, the share of respondents watching movies, TV and videos online was only 28 percent.

A similar development can be seen regarding online newspaper consumption; the share of individuals who read newspapers on the internet on an average day in Norway grew from 35 percent in 2008 to more than 50 percent as of 2018. By contrast, there was a decrease from more than two thirds of the population reading print newspapers daily in 2008 to 30 percent in 2018. The decline of consuming this print medium can be best observed in younger age groups. While more than 40 percent of 9 to 15-year-olds stated to read newspapers on an average day in 2008, the share amounted to only eight percent in 2018. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 67 percent that year.

Since Norway is the first country in the world to switch off FM radio during 2017, digital radio is becoming increasingly popular. According to Digitalradio Norge, the share of individuals who had access to digital audio broadcasting amounted to 83 percent in the first quarter of 2018. In the first quarter of 2013, not even a third of the Norwegian population accessed DAB radio. The estimated number of digital radio devices increased as well, from approximately 3.3 million in the first quarter of 2016 to over 5.6 million as of the first quarter of 2018. In general, the average daily time spent listening to the radio in Norway slightly decreased in recent years, reaching 68 minutes per day in 2018.

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Media usage in Norway

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