Financial activities undertaken by Chinese consumers through online channels 2018

The results of a survey, conducted in China between August and October 2018, revealed that 30.5 percent of respondents purchased wealth management through digital channels in the past one year. Around 27 percent of respondents acquired insurance policy online and 19 percent of respondents conducted online financial planning.

Financial activities undertaken by consumers through digital channels in China in the past one year as of October 2018, by type

Share of respondents
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Release date

April 2019



Survey time period

August to October 2018

Number of respondents

over 900 consumers

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original survey question:
In the last 12 months, which of the following financial activities have you undertaken through digital channels (online)?

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Statistics on "Insurance industry in China"

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