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Device usage for shopping information across generations in Finland 2019, by device

Different generations seemed to prefer different devices when gathering information for shopping in Finland in 2019. Most Millennials (67 percent) used smartphones, whereas the share among Generation X was 52 percent, and 35 percent among Baby Boomers. The most common device among Baby Boomers were rather the laptop, which 47 percent preferred.

Device usage during information gathering for shopping across generations in Finland in 2019, by device

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Release date

September 2019



Survey time period


Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The source provides the following additional information: Millennials < 35 years old
Generation X 35-55 years old
Baby Boomers 55+ years old

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Statistics on "E-commerce in the Nordics"

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