In 2021, e-commerce accounted for 20 percent of total turnover in enterprises in European Union (EU-27). The average across the European Union (EU-28) stood at 18 percent back in 2019.
Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021
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Statistics on Digital shopping behavior in Europe
Overview
5
- Basic Statistic E-commerce share of enterprises' turnover in the EU-27 2009-2021
- Basic Statistic Online share of retail trade in selected European countries 2014-2021
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Premium Statistic European e-shoppers online purchase frequency 2021, by product category
- Premium Statistic Global e-commerce payment methods 2021 & 2025, by share of transaction volume
Digital shopping habits
8
- Premium Statistic Attitudes towards online shopping in the UK 2022
- Premium Statistic Attitudes towards online shopping in France 2022
- Premium Statistic Attitudes towards online shopping in Germany 2022
- Premium Statistic Attitudes towards online shopping in Italy 2022
- Premium Statistic Attitudes towards online shopping in Spain 2022
- Premium Statistic Attitudes towards online shopping in the Netherlands 2022
- Premium Statistic Share of European consumers with a high interest in shopping 2021
- Premium Statistic Most popular online retail services among consumers in France 2021
Online vs. in-store shopping behavior
7
- Premium Statistic Share of European consumers that shop online vs. offline each week 2022
- Premium Statistic Online vs. offline purchases by category in the UK 2022
- Premium Statistic Online vs. offline purchases by category in France 2022
- Premium Statistic Online vs. offline purchases by category in Germany 2022
- Premium Statistic Online vs. offline purchases by category in Italy 2022
- Premium Statistic Online vs. offline purchases by category in Spain 2022
- Premium Statistic Online vs. offline purchases by category in the Netherlands 2022
Online grocery shopping
5
- Premium Statistic Share of shoppers buying groceries online in the UK 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in France 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in Germany 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in the Netherlands 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in Austria 2022, by generation
Leading online retailers in Europe
8
- Premium Statistic Leading online marketplaces in Europe 2022, by monthly visits
- Premium Statistic Revenue of Amazon Europe 2011-2021
- Premium Statistic Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
- Basic Statistic UK: Top 10 online stores
- Premium Statistic France: Top 10 online stores
- Premium Statistic Germany: Top 10 online stores
- Basic Statistic Italy: Top 10 online stores
- Basic Statistic Spain: Top 10 online stores
Observed e-commerce behavior during COVID-19
6
- Premium Statistic E-commerce increase due to COVID-19 in Europe 2020-2021, by country
- Premium Statistic Changes in browsing habits in selected countries in Europe since COVID-19 2021
- Premium Statistic Changes in online buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Alternate shopping habits adopted by UK shoppers due to COVID-19 2021
- Premium Statistic Change in shopping behavior in Germany due to COVID-19 2021
- Premium Statistic Changed shopping behavior due to COVID-19 in the Netherlands 2021
Further related statistics
19
- E-commerce share in enterprises' turnover Czechia 2009-2021
- E-commerce share in enterprises' turnover Greece 2009-2018
- Finland: e-commerce share in enterprises' turnover 2009-2018
- E-commerce share in enterprises' turnover Ireland 2009-2018
- Norway: e-commerce share in enterprises' turnover 2009-2018
- Croatia: e-commerce share in enterprises' turnover 2009-2018
- Malta: e-commerce share in enterprises' turnover 2009-2018
- Denmark: share of e-commerce in enterprises' turnover 2009-2018
- Lithuania: e-commerce share in enterprises' turnover 2009-2018
- Latvia: e-commerce share in enterprises' turnover 2009-2018
- Cyprus: e-commerce share in enterprises' turnover 2009-2018
- Poland: e-commerce share in enterprises' turnover 2009-2018
- Spain: share of e-commerce in enterprises' turnover 2009-2018
- Share of e-commerce sales of groceries on total grocery sales in Italy 2016-2019
- Slovenia: e-commerce share in enterprises' turnover 2009-2018
- Number of e-commerce transactions in Ecuador 2016-2020
- Average share of e-commerce transaction value per hour in Indonesia 2021
- E-wallet transaction by gen z in Indonesia in 2020
- BLIK online transactions in Poland 2018-2021
Further Content: You might find this interesting as well
Statistics
- E-commerce share in enterprises' turnover Czechia 2009-2021
- E-commerce share in enterprises' turnover Greece 2009-2018
- Finland: e-commerce share in enterprises' turnover 2009-2018
- E-commerce share in enterprises' turnover Ireland 2009-2018
- Norway: e-commerce share in enterprises' turnover 2009-2018
- Croatia: e-commerce share in enterprises' turnover 2009-2018
- Malta: e-commerce share in enterprises' turnover 2009-2018
- Denmark: share of e-commerce in enterprises' turnover 2009-2018
- Lithuania: e-commerce share in enterprises' turnover 2009-2018
- Latvia: e-commerce share in enterprises' turnover 2009-2018
- Cyprus: e-commerce share in enterprises' turnover 2009-2018
- Poland: e-commerce share in enterprises' turnover 2009-2018
- Spain: share of e-commerce in enterprises' turnover 2009-2018
- Share of e-commerce sales of groceries on total grocery sales in Italy 2016-2019
- Slovenia: e-commerce share in enterprises' turnover 2009-2018
- Number of e-commerce transactions in Ecuador 2016-2020
- Average share of e-commerce transaction value per hour in Indonesia 2021
- E-wallet transaction by gen z in Indonesia in 2020
- BLIK online transactions in Poland 2018-2021
Eurostat. (March 17, 2022). Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/
Eurostat. "Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021." Chart. March 17, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/
Eurostat. (2022). Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/
Eurostat. "Share of E-commerce as a Proportion of Total Turnover of Enterprises in The European Union from 2009 to 2021." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/
Eurostat, Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021 Statista, https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/ (last visited February 01, 2023)
Share of e-commerce as a proportion of total turnover of enterprises in the European Union from 2009 to 2021 [Graph], Eurostat, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1016874/enterprises-e-commerce-share-total-turnover-eu28/