Netherlands: top 10 online stores

The biggest online stores in the Netherlands include domestic players like online hypermarket, electronics retailer and fashion store, sometimes outperforming major e-commerce companies such as Amazon or Zalando. With a revenue of US$1, 410.2m is leading the Dutch e-commerce market directly followed by with US$1, 110.7m. survives the Amazon thread

The Dutch internet bookstore achieved net sales of around US$1.8 billion in 2018 with a growth of 30%. Sales of up to US$2.3 billion are expected for 2019. offers general merchandise products in a wide range of categories, although of course Toys, Hobby & DIY is the dominant product category. 78% of net sales are generated in the Netherlands. This online store belongs to the group Koninklijke Ahold Delhaize N.V., a very big company in the Netherlands. This conglomarate had a turnover of around US$75.0 billion in 2018.

The Dutch tend to do their online purchases domestically

The online retail industry in the Netherlands is largely dominated by domestic companies. Compared to other European countries, Dutch consumers are less likely to buy online from foreign retailers. This might be caused by two reasons. First, the brand (as well as the supermarket brand Albert Heijn, which have the same owner) is a household name in Dutch society and people are familiar with it. Another reason might be in the ease of use: like most Dutch online e-commerce retailers, offers iDEAL (which allows Dutch shoppers to use their bank debit cards for online purchases) as a payment method.

Most popular online stores in the Netherlands in 2018, by e-commerce net sales

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Release date

December 2019



Survey time period


Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Statistics on "E-commerce in the Netherlands"

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