41k
9.6k

Online share of retail trade in selected countries 2014-2017

Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017

by Tugba Sabanoglu, last edited Jul 5, 2019
Online share of retail trade in selected countries 2014-2017 This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year. Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP. According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
Show more

Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017

Loading statistic...
2014201520162017*
United Kingdom13.5%15.2%16.8%17.8%
Germany10%11.6%13.5%15.1%
United States11.6%12.7%13.9%14.8%
France6.9%8%9.2%10%
Sweden7.6%7.7%8.6%9.5%
Netherlands7.1%7.4%8.5%9.5%
Europe average7.2%7%8%8.8%
Switzerland**-6.3%6.9%7.5%
Austria**-6.1%6.7%7.4%
Belgium**-5.7%6.4%7.3%
Spain3%3.5%4.1%4.8%
Poland2.8%3.3%3.7%4.3%
Italy2.1%2.5%3%3.4%
2014201520162017*
United Kingdom13.5%15.2%16.8%17.8%
Germany10%11.6%13.5%15.1%
United States11.6%12.7%13.9%14.8%
France6.9%8%9.2%10%
Sweden7.6%7.7%8.6%9.5%
Netherlands7.1%7.4%8.5%9.5%
Europe average7.2%7%8%8.8%
Switzerland**-6.3%6.9%7.5%
Austria**-6.1%6.7%7.4%
Belgium**-5.7%6.4%7.3%
Spain3%3.5%4.1%4.8%
Poland2.8%3.3%3.7%4.3%
Italy2.1%2.5%3%3.4%

© Statista 2019

About this statistic

Sources: CRR; RetailMeNot

Download Settings Share
Download started
Please be patient - this may take a moment
by Tugba Sabanoglu, last edited Jul 5, 2019
This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year. Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP.
According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
Show more
You need to log in to download this statistic
Register for free
Already a member?
Log in

Other statistics on the topic

E-commerce in Europe
Most purchased products online in Sweden 2018+

B2C E-Commerce

Most purchased products online in Sweden 2018

Year-on-year increase in B2C online sales in selected European countries 2013-2017+

Key Figures of E-Commerce

Year-on-year increase in B2C online sales in selected European countries 2013-2017

Most popular payment methods for online purchases in the UK 2017-2018+

B2C E-Commerce

Most popular payment methods for online purchases in the UK 2017-2018

E-commerce revenue in Poland 2012-2017+

B2C E-Commerce

E-commerce revenue in Poland 2012-2017

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in Europe
E-commerce in Europe

All Information
in one Presentation

E-commerce in Europe
  • 148 page/s
  • English
  • pptx
  • Detailed references

Everything On "E-commerce in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce in Europe"
  • Overview
The most important statistics
  • Austria and Switzerland
  • Benelux countries
  • France
  • Germany
  • Italy
  • Nordic countries
  • Poland
  • Spain
  • United Kingdom
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Topics
Studies
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Menu