• Online share of retail trade in countries 2018

This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2018. In 2018, approximately 17.8 percent of retail sales in the United Kingdom were generated online. The United Kingdom led the country comparison in each year.
Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2019 December online retail sales surpassed sales in January 2020 by approximately 700 million British pounds GBP.

Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2018

	2014	2015	2016**	2017	2018
United Kingdom	13.5%	15.2%	16.8%	16.8%	17.8%
Germany	10%	11.6%	13.5%	13.5%	15.1%
France	6.9%	8%	9.2%	9.2%	10.1%
Sweden	7.6%	7.7%	8.6%	8.6%	9.7%
Netherlands	7.1%	7.4%	8.5%	8.5%	9.1%
Europe average	7.2%	7%	8%	8%	8.8%
Switzerland*	-	6.3%	6.9%	6.9%	7.3%
Austria*	-	6.1%	6.7%	6.7%	7.4%
Belgium*	-	5.7%	6.4%	6.5%	7.3%
Spain	3%	3.5%	4.1%	4.1%	4.8%
Poland	2.8%	3.3%	3.7%	3.7%	4.3%
Italy	2.1%	2.5%	3%	3%	3.4%

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Release date

October 2019

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Region

Europe

Survey time period

2014 to 2018

Supplementary notes

* No data for 2014 was published.
** There was a break in time series for 2016; figures may not reflect actual numbers, but estimates for the year.

Excluding vacations, autos, gas and tickets. No exact survey date was given. The numbers are published annually in the first half of each year.

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