Online share of retail trade in EU countries 2021 | Statista

This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2021. In 2021, approximately 28.9 percent of retail sales in the United Kingdom were generated online. The United Kingdom led the country comparison in each year.

Retail e-commerce sales as share of retail trade in selected European countries from 2014 to 2021

Characteristic	2014	2015	2016**	2017	2018	2019	2020***	2021
United Kingdom	13.5%	15.2%	16.8%	16.8%	17.8%	19.2%	26.2%	28.9%
Netherlands	7.1%	7.4%	8.5%	8.5%	9.1%	15.3%	13.1%	23.9%
Germany	10%	11.6%	13.5%	13.5%	15.1%	14.2%	19.9%	21.9%
France	6.9%	8%	9.2%	9.2%	10.1%	9.7%	14.3%	14.6%
Spain	3%	3.5%	4.1%	4.1%	4.8%	7.8%	9.9%	10.9%
Italy	2.1%	2.5%	3%	3%	3.4%	5.9%	6%	9.2%

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Release date

February 2022

More information

Region

Europe

Survey time period

2014 to 2021

Supplementary notes

** There was a break in time series for 2016; figures may not reflect actual numbers, but estimates for the year.

Excluding vacations, autos, gas and tickets. No exact survey date was given. The numbers are published annually in the first half of each year.
***Pre-pandemic estimate.

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