Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017

Online share of retail trade in countries 2014-2017 This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year. Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP. According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
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2014201520162017*
United Kingdom13.5%15.2%16.8%17.8%
Germany10%11.6%13.5%15.1%
United States11.6%12.7%13.9%14.8%
France6.9%8%9.2%10%
Sweden7.6%7.7%8.6%9.5%
Netherlands7.1%7.4%8.5%9.5%
Europe average7.2%7%8%8.8%
Switzerland**-6.3%6.9%7.5%
Austria**-6.1%6.7%7.4%
Belgium**-5.7%6.4%7.3%
Spain3%3.5%4.1%4.8%
Poland2.8%3.3%3.7%4.3%
Italy2.1%2.5%3%3.4%
2014201520162017*
United Kingdom13.5%15.2%16.8%17.8%
Germany10%11.6%13.5%15.1%
United States11.6%12.7%13.9%14.8%
France6.9%8%9.2%10%
Sweden7.6%7.7%8.6%9.5%
Netherlands7.1%7.4%8.5%9.5%
Europe average7.2%7%8%8.8%
Switzerland**-6.3%6.9%7.5%
Austria**-6.1%6.7%7.4%
Belgium**-5.7%6.4%7.3%
Spain3%3.5%4.1%4.8%
Poland2.8%3.3%3.7%4.3%
Italy2.1%2.5%3%3.4%

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Description Source More information
This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year. Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP. According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
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Release date
May 2017
Region
Europe, United States
Survey time period
2014 to 2017
Supplementary notes
* Forecast
** No data for 2014 was published.
Excluding vacations, autos, gas and tickets. No exact survey date was given. The numbers are published annually in the first half of each year. Numbers for 2014 previously published by the same source.

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