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Online share of retail trade in selected countries 2014-2017
Online share of retail trade in selected countries 2014-2017
Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year.
Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP.
According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
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| 2014 | 2015 | 2016 | 2017* | |
|---|---|---|---|---|
| United Kingdom | 13.5% | 15.2% | 16.8% | 17.8% |
| Germany | 10% | 11.6% | 13.5% | 15.1% |
| United States | 11.6% | 12.7% | 13.9% | 14.8% |
| France | 6.9% | 8% | 9.2% | 10% |
| Sweden | 7.6% | 7.7% | 8.6% | 9.5% |
| Netherlands | 7.1% | 7.4% | 8.5% | 9.5% |
| Europe average | 7.2% | 7% | 8% | 8.8% |
| Switzerland** | - | 6.3% | 6.9% | 7.5% |
| Austria** | - | 6.1% | 6.7% | 7.4% |
| Belgium** | - | 5.7% | 6.4% | 7.3% |
| Spain | 3% | 3.5% | 4.1% | 4.8% |
| Poland | 2.8% | 3.3% | 3.7% | 4.3% |
| Italy | 2.1% | 2.5% | 3% | 3.4% |
| 2014 | 2015 | 2016 | 2017* | |
|---|---|---|---|---|
| United Kingdom | 13.5% | 15.2% | 16.8% | 17.8% |
| Germany | 10% | 11.6% | 13.5% | 15.1% |
| United States | 11.6% | 12.7% | 13.9% | 14.8% |
| France | 6.9% | 8% | 9.2% | 10% |
| Sweden | 7.6% | 7.7% | 8.6% | 9.5% |
| Netherlands | 7.1% | 7.4% | 8.5% | 9.5% |
| Europe average | 7.2% | 7% | 8% | 8.8% |
| Switzerland** | - | 6.3% | 6.9% | 7.5% |
| Austria** | - | 6.1% | 6.7% | 7.4% |
| Belgium** | - | 5.7% | 6.4% | 7.3% |
| Spain | 3% | 3.5% | 4.1% | 4.8% |
| Poland | 2.8% | 3.3% | 3.7% | 4.3% |
| Italy | 2.1% | 2.5% | 3% | 3.4% |
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This statistic provides information on the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approximately 16.8 percent of retail sales in the United Kingdom were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8 percent in 2017. This translates to an expected 67.38bn GBP in 2017. The United Kingdom led the country comparison in each year.
Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approximately 560m GBP.
According to the forecast Germany will likely close the distance in 2017 to 2.7 percentage points. Both countries find themselves way above the European average share of online retail sales for all years shown. It is important to note that eTravel, which makes up a sizeable part of all sales generated online, is not included in the definition of retail as used by the source. You can find more information on the topic of e-commerce and online retail in Europe as well as in the UK in our corresponding Statista Dossiers.
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- Release date
- May 2017
- Region
- Europe, United States
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast
** No data for 2014 was published.
Excluding vacations, autos, gas and tickets. No exact survey date was given. The numbers are published annually in the first half of each year. Numbers for 2014 previously published by the same source.
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- Europe, United States
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast
** No data for 2014 was published.
Excluding vacations, autos, gas and tickets. No exact survey date was given. The numbers are published annually in the first half of each year. Numbers for 2014 previously published by the same source.
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Statistics on "E-commerce in Europe"
- Overview
The most important statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017Online share of retail trade in selected countries 2014-2017
- E-commerce revenue share of companies in Europe in 2017, by countryOnline commerce revenue share of companies in Europe 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017Year-on-year increase in B2C online sales in selected European countries 2013-2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017Online C2C e-commerce penetration in the European Union 2007-2017
- Austria and Switzerland
The most important statistics
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017Gross annual online retail revenue share in total retail revenue Austria 2006-2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)Revenue of the leading online shops in Austria 2017
- Online shopping penetration rate in Austria from 2003 to 2017Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)Revenue of the online commerce and mail order business in Switzerland 2008-2017
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)Revenue of online retail and mail order business in Switzerland 2014-17, by category
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)Revenue of the leading online shops in Switzerland 2015
- Benelux countries
The most important statistics
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)E-commerce revenue in the Netherlands 2012-2017
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)E-commerce revenue per online shopper in the Netherlands 2012-2016
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*Digital buyer penetration in Belgium 2011-2018
- How frequently do you buy something via the Internet (for personal purposes)?Frequency of online purchases in Belgium 2011-2018
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018Online shopping frequency in the Netherlands 2015-2018
- France
The most important statistics
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)E-commerce revenue in France 2005-2016
- Average revenue per online shopper in France from 2012 to 2016 (in euros)E-commerce revenue per online shopper in France 2012-2016
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)E-commerce spending per capita in France 2012-2017
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*Distance selling revenue in France 2005-2015
- Share of e-commerce among distance selling revenue in France from 2005 to 2014E-commerce share of distance selling revenue in France 2005-2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in France 2017-2018
- Germany
The most important statistics
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2018 (in billion euros)Online trade goods revenues in Germany 2000-2018
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)Distance selling and internet retail revenue in Germany 2009-2020
- Italy
The most important statistics
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by countryShare of European customers of online shops in Italy 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Italy 2017-2018
- Nordic countries
The most important statistics
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)E-commerce revenue in Sweden 2012-2017
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Sweden 2012-2016
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)E-commerce spending per capita in Sweden 2012-2017
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by countryShare of European customers of online shops in Nordic countries 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018Most preferred payment methods for online purchases in Nordic countries 2018
- Poland
The most important statistics
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)E-commerce revenue in Poland 2012-2017
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Poland 2012-2016
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)E-commerce spending per capita in Poland 2012-2017
- Most recently online purchased product categories in Poland in 2015Poland: most popular online shopping categories 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Spain
The most important statistics
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)E-commerce revenue in Spain 2012-2017
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)Online retail users in Spain 2017-2023
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Spain 2012-2016
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Spain 2017-2023, by segment
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by countryShare of European customers of online shops in Spain 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Spain 2017-2018
- United Kingdom
The most important statistics
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in the United Kingdom 2017-2023, by segment
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)Online retail users in the United Kingdom 2017-2023
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Great Britain 2012-2016
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)E-commerce spending per capita in Great Britain 2012-2017
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by countryShare of European customers of online shops in the UK 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Retail revenue share of e-commerce in Europe 2015, by country
- Share of the online clothing retail revenue in total revenue in Austria 2015 & 2020
- Online revenue share of retail in Germany in 2008 and 2013, by product category
- E-commerce share in interactive clothing and textile retail in German 2005-2016
- E-commerce share of retail sales in Spain 2014-2019
- Projected e-commerce share of retail sales in Finland 2015-2018
- Forecast of e-commerce share of retail sales in Sweden 2015-2018
- Projected e-commerce share of retail sales in Denmark 2015-2018
- Forecast of the E-commerce share of retail sales in Russia 2015-2018
- Online share of retail sales in Great Britain (GB) from 2010 to 2018
- Online share of total revenue from cell phones in China 2011
- Online cell phone sales in China 2011
- Revenue from online cell phone sales in China 2011
- Annual turnover of the children's products sector in Spain 2000-2016
- Forex retail investors: number of currency pairs traded in the UK 2015-2016
- Preferred type of stores for the purchase of childcare products in Spain 2015
- Purchasing habits of online flower consumers in China 1H 2017
- Online share in total cell phone sales in China in 2011
Studies
- B2C E-commerce in the Netherlands
- E-commerce worldwide
- E-commerce in Italy
- E-commerce in the United Kingdom (UK)
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in Japan
- Reverse logistics
- eCommerceDB - Top online stores in the United States
- eCommerceDB - Top online stores worldwide
- State of the U.S. Online Retail Economy in Q1 2018
- State of the U.S. Online Retail Economy in Q1 2017
- State of the U.S. Online Retail Economy in Q3 2017
- E-commerce in China
- E-commerce in the United States
Statistics on "E-commerce in Europe"
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
- E-commerce revenue share of companies in Europe in 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of e-commerce users in the European Union from 2009 to 2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)
- Online shopping penetration rate in Austria from 2003 to 2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*
- How frequently do you buy something via the Internet (for personal purposes)?
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018
- Most recently online purchased product categories in Belgium in 2015
- Share of cross-border online shopping expenditure in European countries by consumers in the Netherlands in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)
- Average revenue per online shopper in France from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*
- Share of e-commerce among distance selling revenue in France from 2005 to 2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2018 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)
- Most recently online purchased product categories in Poland in 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country
- Total retail revenue share of online commerce in Europe in 2015, by country
- Development of the online share of fashion retail revenue in Austria between 2010 and 2020
- E-commerce share of retail revenue in Germany between 2008 and 2013, by product category
- E-commerce revenue share in mail order and online retail with clothing and textiles in Germany from 2005 to 2016
- E-commerce share of total retail sales in Spain from 2014 to 2019
- Forecasted e-commerce share of total retail sales in Finland from 2015 to 2018*
- Forecast of e-commerce share of total retail sales in Sweden from 2015 to 2018*
- Projected e-commerce share of total retail sales in Denmark from 2015 to 2018*
- Forecast of the E-commerce share of total retail sales in Russia from 2015 to 2018
- Share of total retail sales* made online in Great Britain (GB) from 2010 to 2018
- Online share of total revenue from cell phones in China between 2008 and 2011
- Number of cell phones purchased online in China between 2008 and 2011 (in million units)
- Revenue from online cell phone sales in China between 2008 and 2011 (in billion yuan)
- Annual turnover of the children's products industry in Spain between 2000 and 2016 (in million euros)
- Number of different currency pairs traded by forex retail traders in the United Kingdom (UK) as of 2015 and 2016*
- Preferred establishments for the purchase of childcare products in Spain in 2015
- Purchasing habits of online flower consumers in China as of the first half year of 2017
- Online share in total cell phone sales in China from 2008 to 2011
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