Conversion rate on retail websites during holiday season in the UK 2018

During the holiday season starting from October 6, 2018 all through the week ending December 29, 2018 conversion rate on retail websites in the United Kingdom (UK) was the highest during the week preceded Christmas, at 4.4 percent. In the week following Christmas, ending December 29, 2018, conversion rate was back to 3.3 percent.

Holiday shopping: weekly conversion rate on retail websites from October to December in the United Kingdom (UK) in 2018*

Conversion rate
October 6, 20183.5%
October 13, 20183.5%
October 20, 20183.5%
October 27, 20183.5%
November 3, 20183.4%
November 10, 20183.3%
November 17, 20183.4%
November 24, 20183.6%
December 1, 20184%
December 8, 20184%
December 15, 20184.4%
December 22, 20184.3%
December 29, 20183.3%
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Release date

October 2019


United Kingdom

Survey time period

October 6, 2018 to December 29, 2018

Supplementary notes

* The source defines 'Conversion rate' as "Proportion of visits that lead to online purchase."
The source does not provide a date of release for data. Therefore, date of access is used.

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Statistics on "Amazon in the United Kingdom (UK)"

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