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Amazon net sales in the United Kingdom (UK) 2010-2019

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly 4 billion to 17 billion U.S. dollars. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 22 billion U.S. dollars in 2019.

Amazon’s other UK presence

Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.

Amazon annual net sales in the United Kingdom (UK) from 2010 to 2019 (in million U.S. dollars)*

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Release date

April 2020


United Kingdom

Survey time period

2010 to 2019

Supplementary notes

* Amazon's financial year ends on December 31 of each year. Data prior to 2018 are taken from the annual filings by the same source.

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Statistics on "Amazon in the United Kingdom (UK)"

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