Amazon: popularity and fame by age in the UK 2023

A survey conducted in the first quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of the online marketplace Amazon. While nearly 100 percent of respondents representing each generation were familiar with the brand, popularity was highest among Gen X respondents. On average, appreciation for Amazon was nearly 80 percent in the UK over the surveyed time period.

Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 1st quarter 2023, by generation

Characteristic	Popularity (liked)	Fame (have heard of)
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

May 2023

More information

Region

United Kingdom

Survey time period

Q1 2023

Number of respondents

1,205 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Date of release is date of last access.

Age is defined in generational terms by year of birth:
Millenials: 1982-1999
Generation X: 1965-1981
Baby Boomers: 1946-1964

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