A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of Amazon's subscription service Amazon Prime. 97 to 99 percent of respondents representing each generation were familiar with the platform. On average, appreciation for Amazon Prime was just 69 percent in the UK over the surveyed time period, with Generation X bringing the average down.
Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation
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YouGov. (January 16, 2024). Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/
YouGov. "Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation." Chart. January 16, 2024. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/
YouGov. (2024). Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/
YouGov. "Share of People Having Heard of or Liked Amazon Prime in The United Kingdom (Uk) in The 4th Quarter 2023, by Generation." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/
YouGov, Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation Statista, https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/ (last visited December 09, 2024)
Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation [Graph], YouGov, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1307995/amazon-prime-popularity-by-generation-united-kingdom/