Amazon Prime: popularity and fame in the UK 2023

A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of Amazon's subscription service Amazon Prime. 97 to 99 percent of respondents representing each generation were familiar with the platform. On average, appreciation for Amazon Prime was just 69 percent in the UK over the surveyed time period, with Generation X bringing the average down.

Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation

Characteristic	Popularity (liked)	Fame (have heard of)
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

January 2024

More information

Region

United Kingdom

Survey time period

Q4 2023

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Date of release is date of last access.

Age is defined in generational terms by year of birth:
Millenials: 1982-1999
Generation X: 1965-1981
Baby Boomers: 1946-1964

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