In December 2023, Amazon.co.uk recorded 416.2 million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping.
Browsers and buyers on Amazon during Black Week
Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day.
A lucrative market in the UK
Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about 15 billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.
Worldwide visits to Amazon.co.uk from July 2023 to December 2023
(in million visits)
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SimilarWeb. (January 1, 2024). Worldwide visits to Amazon.co.uk from July 2023 to December 2023 (in million visits) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/
SimilarWeb. "Worldwide visits to Amazon.co.uk from July 2023 to December 2023 (in million visits)." Chart. January 1, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/
SimilarWeb. (2024). Worldwide visits to Amazon.co.uk from July 2023 to December 2023 (in million visits). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/
SimilarWeb. "Worldwide Visits to Amazon.Co.Uk from July 2023 to December 2023 (in Million Visits)." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/
SimilarWeb, Worldwide visits to Amazon.co.uk from July 2023 to December 2023 (in million visits) Statista, https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/ (last visited November 09, 2024)
Worldwide visits to Amazon.co.uk from July 2023 to December 2023 (in million visits) [Graph], SimilarWeb, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/1035980/monthly-total-traffic-to-amazon-co-uk/
