Number of monthly visits to worldwide 2019

In 2019, had more visitors during July than in any other month, as of 10 December 2019. The platform recorded 478 million visits during that month, more than any other between February 2019 and November 2019. This was likely due to Amazon Prime Day, a two-day shopping event that started on July 15. The second most popular month was November – the month bookended by Black Friday and Cyber Monday.

Browsers and Buyers on Amazon during Black Week

Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day.

A lucrative market in the UK

Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about 15 billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

Number of total visits to via desktop and mobile devices worldwide from February 2019 to November 2019

Monthly visits in millions
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Release date

December 2019


United Kingdom

Survey time period

February 2019 to November 2019

Special properties

desktop and mobile web device visits.

Supplementary notes

Date of release is date of access.

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Statistics on "Amazon in the United Kingdom (UK)"

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