Smart display: number of owners in U.S. 2019, by vendor

Amazon is the leader in the U.S. smart display market, with a combined owner base (the Facebook Portal is an Alexa-enabled device) of six million as of the third quarter of 2019. Google and its partners share the rest of the market. Overall, there are about 9.6 million smart display owners at that time in the U.S.

Number of smart display owners in the United States as of 3rd quarter 2019, by vendor (in millions)*

Number of owners in millions
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Release date

October 2019


United States

Survey time period

Q3 2019

Supplementary notes

*Amazon figure is calculated by Statista by deducting the number of Facebook Portal (an Alexa-enabled device) users from the total number of Alexa-enabled devices;
Google figure is calculated by Statista by deducting the number of third-party Google Assistant device users from overall Google Assistant device users.

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