Holiday shopping timeline in Benelux 2019

In Benelux countries, shoppers started their holiday shopping mostly in the first half of December, the results of a consumer survey revealed. According to a 2019 study, 20 percent of shoppers in Benelux begin their holiday shopping journey between December 1-15. The second half of November, which is the period that coincides with Black Friday and Cyber Week shopping events, was only popular with 15 percent of respondents.

When shoppers begin holiday shopping in Benelux as of 2019, by time of year

Share of respondents
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Release date

October 2019


Belgium, Luxembourg, Netherlands

Survey time period

December 2018 to January 2019

Number of respondents


Supplementary notes

* The source indicated that Benelux represented 10% of over 4,500 shoppers surveyed for this study.

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