Holiday shopping timeline in the UK 2019

A consumer survey revealed that shoppers in the United Kingdom (UK) started their holiday shopping mostly in the first half of December and the second half of November.. According to a 2019 study, 21 percent of UK shoppers begin their holiday shopping journey between December 1-15. The most popular dates following this was the second half of November, which coincides with Black Friday and Cyber Week. 17 percent of UK shoppers said they begin their holiday shopping during November 16-30.

When shoppers begin holiday shopping in the United Kingdom (UK) 2019, by time of year

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Release date

October 2019


United Kingdom

Survey time period

December 2018 to January 2019

Number of respondents

4,500 Respondents

Supplementary notes

* The source indicated that the UK represented 22% of over 4,500 shoppers surveyed for this study.

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Statistics on "Christmas shopping in the United Kingdom (UK)"

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