Websites to obtain information on luxury Russia in 2018, by age

Online stores were the major information source for luxury products for both generational groups under consideration in Russia, according to the survey conducted by McKinsey in 2018. Furthermore, nearly a half of participants revealed that brand and designer websites served as their information channel for such purposes.

Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group

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Sources

Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

Over 1,000

Special properties

Luxury customers on Farfetch.com in Russia

Method of interview

Online survey

Supplementary notes

* The original survey question was worded as follows: "what are the most important internet media channels?"

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Statistics on "Luxury goods in the United Kingdom (UK)"

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