Valuable luggage ownership in Germany 2023

In 2023, around 2.3 million people in Germany owned valuable luggage pieces. Numbers increased annually during the timeline at hand.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany owning valuable luggage from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population ages 14 years and older in private households at main place of residence in the Federal republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 milllion people
2020: 23,191 respondents, representing 70.64 milllion people
2021: 22,563 respondents, representing 70.54 milllion people
2022: 23,015 respondents, representing 70.60 milllion people
2023: 23,524 respondents, representing 70.08 milllion people

Further information on methodology available here.

During the survey this question was asked in the following wording: "We wrote down items on this list, which one does not buy every day. Could you please tell me, which of these you personally own or have available in your household? (Circle all that apply)." - Valuable travel luggage, business luggage (Goldpfeil, Leplat, Porsche-Design, Offermann, Louis Vuitton)."

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