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Key receptivity moments for young luxury shoppers in Russia 2018, by age

Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group

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Sources

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Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

Over 1,000

Method of interview

Online survey

Supplementary notes

* The original survey question was worded as follows: "When are you usually open to consider purchasing luxury brands?"
The figures represent the answers of respondents who purchased only apparel and shoes/only bags and accessories (not incl. watches and jewelry during last 12 months).
Respondents who purchased only jewelry and watches are excluded from the analysis due to low number of responses.

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