Most popular home care brands in Argentina 2019

In 2019, Ala was the leading home care brand in Argentina with 51 million Consumer Reach Points (CRP), followed by Ayudín with 49 million. In the whole Latin American region, Suavitel was the most popular home care brand that same year.

Leading home care brands in Argentina in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

Argentina

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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