In 2019, the average consumer in the United States spent upwards of 765 U.S. dollars per year on housekeeping supplies. Amongst the leading household products in terms of retail sales that year, toilet tissue was ranked first in the United States, generating nearly 9 billion U.S. dollars in revenue in 2019. Paper towels, kitchen storage, air fresheners and batteries rounded out the top five for that year. Batteries generated sales worth 2.9 billion. Duracell CopperTop is one of many products offered by the American battery brand Duracell, a subsidiary of Procter & Gamble.
Cleaning tools were also a leading category of household products in the United States. In 2019, annual consumer expenditures on cleaning supplies and detergents reached around 185 U.S dollars and 87 U.S. dollars, respectively.
Procter & Gamble generated U.S. sales in excess of 31 billion U.S. dollars in 2020, an increase from the previous year's 28.6 billion dollars. The company also invested more in advertising expenditures to promote its wide-range of household products. Time will tell whether this investment pays off against competing household product manufacturers, among them Church & Dwight co., Clorox co., and SC Johnson.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.