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U.S. cleaning products industry - statistics & facts

The household cleaning products industry consists of several sub-markets such as laundry detergent, laundry care, household cleaners, dishwashing detergent, and cleaning tools. Laundry detergent makes up the largest share of the worldwide household cleaning products market, valued globally at around 96 billion U.S. dollars in 2020. Laundry detergent is a type of cleaning agent which is used for cleaning laundry. Powder, liquid, and pods are the most common forms of laundry detergent products. In 2021, the United States had the biggest laundry care market in the world, while the Chinese market ranked in second place and was valued at almost 12 billion U.S. dollars.

Cleaning product segments

Household cleaners is another key segment within the household cleaning products industry. This segment covers all consumables for the cleaning of surfaces, windows, and toilets. A household cleaner has to be effective, gentle on users, and appealing to the senses. Beneath the sink of the average household lies a wide variety of household cleaning products—some are used every day and others rarely. Manufacturers want to be sure that their product is not only safe, but the one reached for most often. Every household cleaner requires optimal combinations of ingredients such as surfactants, stain removers, brighteners, abrasives and sanitizers to ensure peak performance, but most need to be gentle on users’ hands and appeal to their senses. Consumers are also on the look out for eco-friendly or sustainable cleaning products; almost 40 percent of surveyed Americans prioritize buying sustainable cleaning products over standard options.

Leading companies

Procter & Gamble, an American multinational consumer goods company, is one of the leading household and personal care companies in the world. The company generated over 26 billion U.S. dollars from fabric care and home care products alone in 2021, showing the lucrative nature of this industry. Almost half of Procter & Gamble's net sales are generated in the North American market. The company's fabric care and home care brands include Tide, Febreze, and Downy, which can be found in many households in the United States.

Interesting statistics

In the following 5 chapters, you will quickly find the 34 most important statistics relating to "Cleaning products industry in the U.S.".


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