Market share of private label brands in U.S. online and offline retail 2019

Store brands accounted for 17 percent of consumer packaged goods dollar sales in physical retail stores in the United States for the 52 weeks ended March 30, 2019. During that period, the dollar sales share of private label consumer packaged goods sold online was three percent.

Store brands' dollar sales share of the consumer packaged goods physical and online retail industries in the United States in 2019

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Source

Release date

June 2019

Region

United States

Survey time period

2019

Special properties

Total U.S., including convenience, 52 weeks ended March 30, 2019

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Statistics on "Private label market in the U.S."

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