Sales of private label consumer packaged goods in the United States grew by 5.8 percent in 2018. This figure stood at 2.8 percent in 2015.
Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018
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Statistics on Private label market in the U.S.
Market overview
3
Private label retail
8
- Premium Statistic Private label dollar sales in the U.S. 2020-2021
- Premium Statistic Private label unit sales in the U.S. 2020-2021
- Premium Statistic Private label share of consumer goods sales in the U.S. 2019-2021
- Premium Statistic Market penetration rate of private label brands in U.S. retail 2020-2021
- Premium Statistic Leading private label categories in U.S. supermarkets based on sales 2021
- Premium Statistic Fastest growing private label CPG categories in U.S. 2021, based on sales growth
- Basic Statistic National vs store brand price gap in the U.S. 2022, by food category
- Basic Statistic Private label penetration in grocery retailers' websites in the U.S. 2022
Edible private label
3
Non-edible private label
3
Consumer trends
6
- Premium Statistic Edible & non-edible private label share of consumers in the U.S. 2021, by channel
- Basic Statistic Consumers switch from national to private label brands in the U.S. 2022, by category
- Basic Statistic Private label purchasing intentions among U.S. consumers by product category 2022
- Basic Statistic Consumers' reasons to switch from national to store brands in the U.S.2022
- Basic Statistic Private label dollar share by generation in the U.S. 2022
- Premium Statistic Edible & non-edible private label dollar share in the U.S. 2022, by income
Further related statistics
17
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Dollar sales growth of branded and private label CPG markets U.S. 2019
- Volume sales growth of branded and private label CPG markets U.S. 2019
- U.S. online private label CPG dollar sales share of Walmart in 2017 and 2019
- Share of private label spending on CPG in U.S. multi-outlets 2011-2014
- Share of global private label sales 2015, by country
- Consumer trends for purchasing private label brand products in U.S. 2019
- Private label consumer share in the United States in 2018, by generation
- U.S. private label market: unit sales of condiments 2019, by category
- U.S. private label CPG expenditure by channel 2014
- U.S. primary supermarkets: consumers' importance of private labels 2013-2014
- U.S. private label share of CPG expenditure by channel 2016
- Leading private label categories in the U.S. 2017, based on unit volume
- U.S. private label sauce and marinade dollar sales share by category 2016
- U.S. leading private label categories based on volume share 2013
- Leading private label categories in the U.S. 2017, based on sales
- U.S. private label sauce and marinade unit sales by category 2016
Further Content: You might find this interesting as well
Statistics
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Dollar sales growth of branded and private label CPG markets U.S. 2019
- Volume sales growth of branded and private label CPG markets U.S. 2019
- U.S. online private label CPG dollar sales share of Walmart in 2017 and 2019
- Share of private label spending on CPG in U.S. multi-outlets 2011-2014
- Share of global private label sales 2015, by country
- Consumer trends for purchasing private label brand products in U.S. 2019
- Private label consumer share in the United States in 2018, by generation
- U.S. private label market: unit sales of condiments 2019, by category
- U.S. private label CPG expenditure by channel 2014
- U.S. primary supermarkets: consumers' importance of private labels 2013-2014
- U.S. private label share of CPG expenditure by channel 2016
- Leading private label categories in the U.S. 2017, based on unit volume
- U.S. private label sauce and marinade dollar sales share by category 2016
- U.S. leading private label categories based on volume share 2013
- Leading private label categories in the U.S. 2017, based on sales
- U.S. private label sauce and marinade unit sales by category 2016
Coresight Research. (October 8, 2019). Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/
Coresight Research. "Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018." Chart. October 8, 2019. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/
Coresight Research. (2019). Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/
Coresight Research. "Store Branded Consumer Packaged Goods Sales Growth Rate in The United States in 2015 and 2018." Statista, Statista Inc., 8 Oct 2019, https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/
Coresight Research, Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018 Statista, https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/ (last visited January 28, 2023)
Store branded consumer packaged goods sales growth rate in the United States in 2015 and 2018 [Graph], Coresight Research, October 8, 2019. [Online]. Available: https://www.statista.com/statistics/1069880/store-branded-consumer-packaged-goods-sales-growth-us/