Fastest growing private label categories among U.S. stores 2016, by unit sales

Fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales*

Fastest growing private label categories among U.S. stores 2016, by unit sales This statistic depicts the fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales. In that year, the fastest growing private label non-food category in the United States were flashlights, with a 160 percent growth in unit sales compared to the previous year.
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Fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales*

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Private label categoryGrowth of unit sales
Flashlights160%
Paints62.4%
Body accessories49.4%
Lipstick49.3%
Automobile waxes/polishes46%
Men's hair coloring42.4%
Lip gloss38.5%
Colored pencils37.1%
Power toothbrushes35.3%
Cosmetic storage32.7%
Concealer26.8%
First aid kits25.8%
Grooming/shaving scissors23.3%
Lancets/devices22.9%
Disposables21.7%
Razors20.4%
Dental accessories/tools19.9%
Non-plastic cutlery flatware18.1%
Other home testing kits**17.7%
Sleeping aid liquids17.2%
Sponges/scouring sponges16.4%
Nasal strips14.8%
Light bulbs14.1%
Bleach13.5%
Bath/body scrubbers/massagers13.3%
Private label categoryGrowth of unit sales
Flashlights160%
Paints62.4%
Body accessories49.4%
Lipstick49.3%
Automobile waxes/polishes46%
Men's hair coloring42.4%
Lip gloss38.5%
Colored pencils37.1%
Power toothbrushes35.3%
Cosmetic storage32.7%
Concealer26.8%
First aid kits25.8%
Grooming/shaving scissors23.3%
Lancets/devices22.9%
Disposables21.7%
Razors20.4%
Dental accessories/tools19.9%
Non-plastic cutlery flatware18.1%
Other home testing kits**17.7%
Sleeping aid liquids17.2%
Sponges/scouring sponges16.4%
Nasal strips14.8%
Light bulbs14.1%
Bleach13.5%
Bath/body scrubbers/massagers13.3%
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This statistic depicts the fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales. In that year, the fastest growing private label non-food category in the United States were flashlights, with a 160 percent growth in unit sales compared to the previous year.
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