U.S. fastest-growing private label non-food categories based on unit sales 2019

Fastest-growing private label non-food categories among stores in the United States in 2019, based on unit sales*

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Release date

September 2019


United States

Survey time period

52 weeks ended July 14, 2019

Supplementary notes

*Private brand categories which had dollar/unit sales gains of five percent or more and accounted for $5 million or more in total sales (52 weeks ending July 14, 2019). Includes supermarkets, drugstores, mass market retailers, military commissaries, and select club and dollar chains.

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