Organic store customers by interests in Germany in 2023

Published by
Kasia Davies,
Jan 19, 2024
Based on this survey, almost 53 percent of German organic store customers were interested in holidays and travel, 25.3 percent were interested in books and 2 percent were interested in vintage motorcycles.

Organic store customers compared to the general population in Germany in 2023, by topics of interest

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

10 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, projection to 70.08 million people

Information on target group: „Customers in organic food shops“:
2021: 5,474 respondents, projection to 15.61 million people

Further information on the methodology can be found here.

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