Sustainable shopping behaviors according to UK shoppers 2022

When asked about their sustainable lifestyle behavior in 2022, three-quarters of consumers in the United Kingdom (UK) said they recycled or composted household waste, making it the most common sustainable habit among UK individuals that year. ‘Sustainable consumerism’ has become somewhat of a buzzword in recent years, through an increased awareness of the importance of protecting and preserving our environment. Accordingly, many more UK shoppers are trying to shop in a more environmentally friendly way.

Sustainable fashion

While the environment is typically one of the first things that come to mind when thinking about the production of food, sustainability is also an increasingly vital topic in the world of fashion. In 2021, many UK consumers said they would be interested in buying eco-friendly if it was easier to do so. In fact, just over 30 percent of Gen X shoppers in the UK said they would purchase more sustainable fashion products if they were more widely available.

Important criteria for online delivery

When shopping online in the UK, a considerable share of people valued retailers that keep the environment in mind, by providing CO2 neutral shipping or delivering items in environmentally friendly packaging. That being said, price is still the largest deciding factor, as roughly 70 percent of online shoppers in the country found free shipping important.