When asked about their sustainable lifestyle behavior in 2021, about six in ten consumers in the United Kingdom (UK) had tried limiting their use of single-use plastic, making it the most common sustainable habit among UK individuals that year. ‘Sustainable consumerism’ has become somewhat of a buzzword in recent years, through an increased awareness of the importance of protecting and preserving our environment. Accordingly, many more UK shoppers are trying to shop in a more environmentally friendly way.
Sustainable fashion
While the environment is typically one of the first things that come to mind when thinking about the production of food, sustainability is also an increasingly vital topic in the world of fashion. In 2021, many UK consumers said they would be interested in buying eco-friendly if it was easier to do so. In fact, just over 30 percent of Gen X shoppers in the UK said they would purchase more sustainable fashion products if they were more widely available.
Important criteria for online delivery
When shopping online in the UK, a considerable share of people valued retailers that keep the environment in mind, by providing CO2 neutral shipping or delivering items in environmentally friendly packaging. That being said, price is still the largest deciding factor, as roughly 70 percent of online shoppers in the country found free shipping important.
Share of sustainable shopping behaviors among UK shoppers in 2021
This question was phrased by the source as follows: "In the last 12 months which of the following have you personally done, specifically in an effort to adopt a more sustainable lifestyle?"
The source indicates that the sample used for this survey is nationally representative.
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Deloitte. (December 15, 2021). Share of sustainable shopping behaviors among UK shoppers in 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1056522/sustainable-shopping-behavior-of-uk-shoppers/
Deloitte. "Share of sustainable shopping behaviors among UK shoppers in 2021." Chart. December 15, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1056522/sustainable-shopping-behavior-of-uk-shoppers/
Deloitte. (2021). Share of sustainable shopping behaviors among UK shoppers in 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1056522/sustainable-shopping-behavior-of-uk-shoppers/
Deloitte. "Share of Sustainable Shopping Behaviors among Uk Shoppers in 2021." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/1056522/sustainable-shopping-behavior-of-uk-shoppers/
Deloitte, Share of sustainable shopping behaviors among UK shoppers in 2021 Statista, https://www.statista.com/statistics/1056522/sustainable-shopping-behavior-of-uk-shoppers/ (last visited June 30, 2022)