Organic store customers by eating habits Germany 2022

This survey shows organic store customers by eating habits compared to the general population in Germany in 2022. That year, 77.5 percent of respondents who shopped at organic stores paid attention to having a healthy diet.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Organic store customers compared to the general population in Germany in 2022, by eating habits

Characteristic	Organic store customers in Germany	the German population
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Release date

June 2022

More information

Region

Germany

Survey time period

2022

Age group

14 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2022: 23,015 respondents, representing 70.6 million people

Information on target group: „Customers in organic food shops“:
2022: 5,450 respondents, representing 15.87 million people

Further information on the methodology can be found here.

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