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Distribution of most important areas in the fashion industry in Sweden 2019

Most business to business company managers in Sweden in 2019 found a general digitalization of the industry as being the most important with 87 percent of the respondents. Digitalization within e-commerce and quality demands especially related to sustainability and environmental concerns both ranked second with 76 percent of the respondents. Managers believed platform commerce, fewer operators and brick and motar stores will be the least important for the fashion industry in the future, with four, four and two percent of the respondents respectively.

Which areas will be the most important and prioritized in the fashion industry?

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Release date

March 2019



Survey time period


Number of respondents

50 B2B managers

Method of interview

Telephone interview

Supplementary notes

The original question was phrased by the source as follows: "Vilka områden kommer att vara de viktigaste och mest prioriterade?".

*Lead time is defined as time between initiation and completion of production.

** Omnichannel is a multi-channel strategy where the integration between channels is organized to improve the customer experience.

Up to three answers were possible.

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