Share of customers willing to pay more for eco clothing in Poland 2019, by generation

Published by
Adriana Sas,
Jun 23, 2022
Every fourth respondent in Poland declared that they were able to pay more for ecological clothes in 2019. Among the representatives of particular generations, the highest percentage of people expressing their willingness to buy ecological clothes was among the Z generation.

Share of representatives of particular generations being able to pay more for ecological clothes in Poland in 2019

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Release date

November 2019

Region

Poland

Survey time period

October 2019

Number of respondents

1,174 respondents

Method of interview

Computer-assisted web interviews (CAWI)

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